| Capabilities |
| Search Engine Optimization (SEO) |
| These days, just building a website is only part of the challenge. How will your potential customers find out about your site? Advertising and word-of-mouth are critical, but to really reach your audience, you need to ensure that customers can find you via search engines like Yahoo, MSN and Google. Advanced Web Systems’ search engine marketing team can help you maximize your exposure to the search engines via a customized organic search marketing plan. From keyword selection to targeted meta-tags, we will work with you to improve your rankings in the critical areas of your business, often at a fraction of the price of other website optimization firms. To provide organic website optimization, we use WebPosition - the leading package in the industry. Click here for a Free WebPosition 4 Trial Perhaps you know your target market and are ready to begin attracting new customers to your site via a Pay per Click (PPC) campaign. Where do you go? Which keywords do you select? Are you better off targeting Google, Yahoo, MSN, or another? How do you control your monthly costs? How do you know you are getting effective results? Advanced Web Systems uses a sophisticated program that makes the process easy for you. You don’t even have to be a hosting client to take advantage of our expertise. The effectiveness of an organic optimization or a PPC campaign needs to be measured. We use WebTrends, a premier web metrics reporting system to provide you with optional monthly reports of your performance. Search engines are the driver to a successful web presence. Advanced Web Systems can help you navigate your way through this complex area, and select the best solution for your business.
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