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Search Engine Optimization (SEO) |
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| These days, just building a website is only part of the challenge. How will your potential customers find out about your site? Advertising and word-of-mouth are critical, but to really reach your audience, you need to ensure that customers can find you via search engines like Yahoo, Bing and Google.
Search engines are the driver to a successful web presence. As a leading DFW SEO company, Advanced Web Systems can help you navigate your way through this complex area, and select the best solution for your business. |
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Organic SEOAdvanced Web Systems’ search engine marketing team can help you maximize your exposure to the search engines via a customized organic search marketing plan. From keyword selection to targeted meta-tags, we will work with you to improve your rankings in the critical areas of your business, often at a fraction of the price of other website optimization firms.
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Pay per ClickPerhaps you know your target market and are ready to begin attracting new customers to your site via a Pay per Click (PPC) campaign. Where do you go? Which keywords do you select? Are you better off targeting Google, Yahoo, Bing, or another? How do you control your monthly costs? How do you know you are getting effective results? Advanced Web Systems uses a sophisticated program that makes the process easy for you. You don't even have to be a hosting client to take advantage of our expertise. |
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Link Building
Broadly speaking, link-building refers to developing inbound links to important pages of a website. This can certainly include links from one page to a second page on the same website (for example from a Home page to a Pricing page), but the term is usually applied to developing inbound links to a website from external websites. This process is ongoing throughout the life of the website. Over time, inbound links can develop organically as the company is recognized as an authority in a particular industry has clients who link back to the website, or maybe an article is cited by external websites.
Search engines tend to value a website that has inbound links, as it is an indicator that the website is established, authoritative, or otherwise seen as worthwhile by other websites. A common trap many webmasters fall into, however, is to sign up for the numerous link-building offers available on the internet. You may have seen offers for "1000 links for $10". The problem is: where are these links, and how is your company being represented? Links from disreputable sources actually harm a website's rankings, and can even lead to being penalized by Google and other engines.
Advanced Web Systems has a different approach to link-building. We begin with a list of researched, reputable websites. We hand-submit your company's information to them, and follow-up to ensure that your company is properly represented. Our white hat linking process ensures that your business website will benefit from the link-building campaign.
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Measuring ResultsAny Search Engine Marketing campaign, whether SEO, Pay per Click or link-building, should be measured for effectiveness. We use WebTrends, a premier web metrics reporting system which you can optionally add to your hosting plan to provide monthly reports of your performance. |
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